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Illustration: cross-sell campaigns for finance and tax firms
Stage 3 · Keep & grow clients

Offer each client the next service they need, at the right time

Your clients already trust you, and many need more than they buy today. We find who is ready for what, and run respectful campaigns that offer the right next service: advisory after tax prep, home after auto, planning after a promotion.

  • Based on real client needs
  • The right offer at the right moment
  • More revenue per client
The problem

Clients buy one service because nobody offered the next

Most clients only know the service they first came for. They buy bookkeeping or a second policy elsewhere simply because you never mentioned it.

We map what each client has, spot the natural next step and offer it at a moment when it clearly helps them.

91%

of accounting clients want proactive advice from their firm, but only 4% describe their firm as mainly advisory.

Source: ClearlyRated 2026 Accounting Buyer Insights Report
What’s included

Everything you need, handled for you

Pick the full service or the parts you need. Every item is delivered in your firm’s name.

Client mapping

Who has which services, and who is likely to need more.

Next-best offers

Clear, relevant offers for each group of clients.

Good timing

Offers tied to real moments: filing, renewal, a new business, a life change.

Personal messages

Short, helpful messages from the adviser they know.

Follow-up calls

A call for interested clients to book a review.

Revenue tracking

Services added per client and revenue from each campaign.

Up close

Natural next steps we look for

Examples of where existing clients often need more help.

Individual tax returnTax planningEstimated tax helpFamily returns
Small business taxMonthly bookkeepingPayrollAdvisory and CFO support
Auto insuranceHome or renters coverUmbrella liabilityLife cover
Retirement accountFinancial planEstate planning referralInsurance review
How it works

Four steps from first call to results

  1. 1

    Map your clients

    Services held, client type and key dates.

  2. 2

    Choose the offers

    Which services to offer to whom, approved by you.

  3. 3

    Run the campaigns

    Personal emails, texts and calls at the right moments.

  4. 4

    Measure growth

    New services added and revenue per client over time.

FAQ

Questions about cross-sell campaigns

Won’t clients feel sold to?

Not when the offer is relevant and well timed. We focus on clear benefits and an easy way to ask questions.

What if we don’t offer advisory yet?

We can help you test interest first, so you know demand is there before you build the service.

How do you measure success?

Services added per client, revenue from each campaign and retention of clients who added services.

Get more clients

Talk to us about cross-sell campaigns

Share a few details and we will reply within one working day with a clear next step. No pressure, no long contracts.

  1. 1We review your firmYour website, Google profile and how quickly inquiries get a reply today.
  2. 2We call you backA 20-minute call to understand your goals and the clients you want more of.
  3. 3You get a clear planWhat we would do, what it costs and how we will measure it. You decide.

Your details are only used to reply to you. We never sell or share them.

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